Volcom has up and sold out to the French conglomerate PPR (site is in French) the owners of luxury brands Gucci and YSL and street wear brand Puma as reported this morning on Shop-Eat-Surf with a price tag right around $600 Million. What this means for the future of Volcom and Electric is not especially clear but it seems that PPR has no interest in changing things drastically at either of the brands. But one things for sure, stockholders are getting paid!!
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